We Help Businesses Build Real Connections
Started in 2019, Kestinellia focuses on something pretty straightforward—helping businesses show up on social media in ways that actually matter. We work with companies across Singapore who want their online presence to reflect what they genuinely do, not just follow trends or chase numbers.
How We Got Here
Back when we started, most agencies were pushing the same playbook—post three times daily, use these hashtags, growth hacks everywhere. But we noticed something. The businesses that actually thrived weren't the ones gaming algorithms. They were the ones being honest about what they offered.
So we built Kestinellia around a different idea. What if we helped businesses tell their actual story instead of trying to manufacture viral moments? Turns out, there's real appetite for that approach. Companies wanted partners who understood their work, not just another vendor pitching automation tools.
Our team now includes strategists, content designers, and platform specialists who've worked across different industries. We've learned that good social media work isn't about formulas—it's about understanding what makes each business unique and finding ways to communicate that clearly. Explore industries we serve
What Guides Our Work
Clarity Over Cleverness
We believe your audience wants to understand what you do, not decode clever marketing. Our content focuses on making your value proposition clear and accessible. When people visit your profiles, they should immediately grasp what you offer and why it matters to them.
Consistency That Fits
Posting schedules should match your business reality, not some arbitrary standard. We help you maintain presence without burning out your team. Some clients post twice weekly, others prefer daily updates—the rhythm depends on what you can sustain while maintaining quality.
Real Engagement
Building an audience takes time. We don't promise overnight transformations or viral guarantees. Instead, we focus on attracting the right people—potential clients who actually need your services. Growth happens through consistent, relevant communication over months, not days.
Learning As We Go
Platforms change constantly. What worked last year might not work today. We stay current not by chasing every trend, but by testing approaches with real businesses and measuring what actually moves the needle. Then we share those insights with our clients.
Where We're Headed
Social media keeps evolving, and so do we. Our goal is to become the go-to partner for businesses that care more about building genuine audience relationships than inflating follower counts. We want to work with companies who see their online presence as an extension of their actual service quality.
Over the coming years, we're expanding our expertise in platform-specific strategies. Different channels serve different purposes, and we're getting better at matching businesses with the platforms where their ideal clients actually spend time. Not everyone needs to be everywhere—that's just exhausting and inefficient.
Working With Us
Discovery Call
We start by understanding your business, not your social media. What do you actually do? Who benefits from your work? What challenges do your clients face? This conversation shapes everything that follows.
Platform Assessment
We evaluate where your target audience spends time and which platforms align with your communication style. Sometimes this means focusing on one channel really well rather than spreading thin across multiple platforms.
Content Framework
Together, we develop a content approach that reflects how you actually talk about your work. This includes messaging guidelines, content themes, and a realistic posting rhythm that your team can maintain long-term.
Implementation Support
Whether we're creating content for you or training your team to do it themselves, we provide practical support. Regular check-ins help us adjust the approach based on what's working and what needs refinement.